fonQ
Finding your own interior style often starts with the need for something new. But between that first spark of inspiration and an interior that truly feels like you, there is often quite a journey.
Together with fonQ, we developed a campaign that inspires people throughout that process, with platform specific videos and social formats that connect with the moments when home inspiration begins.
Agency
team5pm
Role & responsibilities
start-up and expansion of the collaboration
account lead on customer relationship, process & growth
briefing and management of creative and executive teams
coordination of planning, processes, and delivery
Development of campaign approach in close collaboration with the internal team at fonQ
Creators with a sense of style
The campaign consists of a series of TVCs, YouTube prerolls, billboards and a creator driven social strategy. At the heart of the campaign is the moment when someone feels: I want something new. Based on that insight, we developed content that makes the search for your own interior style feel relatable, from quick, recognisable moments of inspiration to content that shows how one item can instantly make an interior feel more personal.
Results
The awareness campaign demonstrably contributed to both brand impact and commercial results:
- 9% uplift in orders in the regions where the campaign was live
- significant search lift within campaign target groups