BridgeFund
A business loan in your account within 24 hours sounds almost too good to be true. Yet that is exactly what BridgeFund promises. But how does it work? What do I need to provide? And can I trust that it really will be arranged that quickly?
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That is why team5pm developed a campaign for BridgeFund around The Messy Middle: the moment when interest is already there, but doubt still stands in the way of conversion. With new performance assets for Meta and YouTube, we made the application process concrete and credible, in BridgeFund’s recognisable tone of voice. The result was outstanding performance.
Agency
team5pm
Role & responsibilities
Set up of the collaboration, from initial meeting to agreement
Account lead on customer relationship, process & growth
Briefing and management of creative and executive teams
Coordination of planning, processes, and delivery
A campaign in 'the messy middle'
Between interest and application, there is doubt. Especially when it comes to business financing. That is why the campaign needed to do more than attract attention. It had to build trust and provide clarity.
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By testing different variants in terms of opening, structure and message, we were able to scale the best performing version.
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The result?
- 53% more leads on Meta with 4% less ad spend
- 21% higher CTR on YouTube
- More than double the number of conversions, measured by users connecting a bank account during the financing application