Centraal Beheer
As an entrepreneur, you take risks every day. But what happens when something goes wrong with a client, an employee causes damage or someone holds you liable? In that moment, you only want one thing: to know that everything is properly taken care of. That is why, as an entrepreneur, you can simply call Centraal Beheer.
Agency
DDB Unlimited & team5pm
Role & responsibilities
- set up of the collaboration between team5pm & Centraal Beheer, from initial meeting to agreement
- Account Lead on client relationship, process & growth
- briefing and directing the executing team from team5pm
Iconic Centraal Beheer humor & a smart YouTube strategy
For Centraal Beheer Zakelijk, DDB and team5pm developed an online video campaign about liability. A topic that only becomes urgent for many entrepreneurs when they are in the middle of it themselves.
With relatable entrepreneurial situations and classic Centraal Beheer humor, the campaign shows how quickly a small moment can have major consequences. The message: properly arranging liability doesn't have to be complicated. You can simply call Centraal Beheer for that too.
The brand campaign was supported by a series of informative YouTube videos that help entrepreneurs with their most important insurance questions. In this way, the target audience was not reached just once, but guided step by step through the story and offerings of Centraal Beheer Zakelijk.