Centraal Beheer
Running a business means seizing opportunities and taking risks. But as an entrepreneur, you do not always know where those risks are, let alone what you need to arrange when something goes wrong.
That is why, as an entrepreneur, you can simply call Centraal Beheer. That is the message of this brand campaign for Centraal Beheer Zakelijk.
Agency
DDB Unlimited & team5pm
Role & responsibilities
- set up the collaboration between team5pm & Centraal Beheer, from first meeting to agreement
- Account Lead on Customer Relationship, Process & Growth
- briefing and directing the executing team from team5pm
Iconic Centraal Beheer humor & a smart YouTube strategy
Centraal Beheer is known for iconic commercials with a big smile. For the business division, DDB translated that recognizable tone into scripts for an online video campaign aimed at entrepreneurs, which were developed by team5pm into effective YouTube Ads with various story arcs, tailored to the platform.
The brand campaign was supported by a series of informative YouTube videos that help entrepreneurs with their most important insurance questions. In this way, the target audience was not reached just once, but guided step by step through the story and offerings of Centraal Beheer Zakelijk.