Funda
Everyone knows funda as the place where you look at houses. But as soon as buying or selling becomes serious, you want more than just looking around. You want to know what the neighborhood is like. What your house is worth. Which real estate agent suits you. And how to take the next step with more certainty. That is why XXS developed the campaign platform Meer in huis: an idea that shows that funda is more than a housing website.
Agency
XXS Amsterdam & iDex
Awards
SAN Accent (nomination)
Role & responsibilities
- account management from iDex side
- translating the concept into a production approach & proposal
- coordination of planning, processes, and delivery
More certainty when buying or selling
The campaign brought a single idea to life for two target groups. For buyers, Meer in huis showed that funda helps to look beyond the front door, with tools and insights about the neighborhood, the property, and the surroundings.
For sellers, Alles voor de verkoop demonstrated that funda also helps when you enter the market yourself. From valuation to choosing a real estate agent, and from reaching buyers to preparing for the sale. In this way, funda was positioned as the platform that not only lets you look, but helps you decide. Whether you are searching or selling: funda has more to offer.